Digital sales platform for electronics distributors

The digital sales platform
for electronics distributors.

Four modules, one platform: get your part data straight, sell on every channel, take the manual work out, and see what your customers ask for.

Organize

One product catalog, so every channel shows the same information.

Sell

Reach your customers on every tool and channel they buy from.

Automate

Use automation and AI to take the manual work out of your daily business.

Discover

Understand what your customers are asking for, and increase sales and margin.

One product catalog for all your parts, prices and stock.

One part, one identity: manufacturer names with all their spellings, parameters per category, packages, alternatives and lead times. Every channel reads the same record.

Supplier files import automatically. AI maps the columns.

AI builds the import template instead of you mapping columns. When a supplier changes the layout, the template is rebuilt once. Problem rows are shown, never silently dropped.

Your ERP stays in sync. Nothing to migrate.

Distrify connects to your ERP through a pre-built connector, or reads the exports and price lists it already produces. Stock, prices and orders stay in sync, and the ERP stays the master.

All supplier price lists in one price list, in your currency.

Drag the file in. A layout Distrify knows imports in minutes. Purchase prices in dollars convert on European Central Bank rates that update themselves, so nobody keeps a rate sheet.

One workspace for your whole digital sales.

Catalog, channels, quotes and market insights in one place, on top of the ERP you already run. This is what your team works in every day.

API Analytics in the Distrify app, with demo data

AI search in your webshop in the Distrify app, with demo data

Commercial and data guardrails built in.

Your ERP stays the system of record. GDPR from day one. No training on your data, and every distributor runs in its own secured account.

ERP stays yours

Distrify connects by API or straight from Excel and sits in front of your ERP as the digital sales layer. No migration, no second source of truth.

GDPR & German hosting

Operated by Automates UG in Germany, under GDPR, with customer and pricing data held in the EU.

Your own account, your own data

Every distributor runs in a separate account with its own catalog, prices and customers. No other distributor sees your data, and every order lands with you, on your brand, at your prices.

AI off by default

The AI features are opt-in and billed per request. Your catalog is never used to train a shared model.

01 · Buyers

Two out of three B2B buyers do not want to talk to a sales rep.

67% of B2B buyers prefer to buy without a sales rep, up from 61% a year earlier. A buyer who does not call cannot be told your price. If it is not online, it does not exist for them.

61%2025

67%2026

Prefer to buy without a sales rep

02 · Competitors

The large distributors already sell on every digital channel.

Digi-Key, Mouser, Arrow, Avnet and RS run a webshop, publish an API, are listed on every marketplace and can be queried by AI assistants. A buyer compares them in seconds. A price list in an email is not in that comparison.

WebshopAPIMarketplacesAI assistants

The large distributors

Prices in Excel and email

You, with Distrify

03 · AI

Purchasing itself is becoming automated.

45% of B2B buyers used AI tools during a recent purchase. Luminovo launched ElectronicsGPT, a free AI agent for electronics procurement, in January 2026, and the Digi-Key and Mouser catalogs are already queried by AI agents. An AI agent only quotes what it can read.

Jun 202561% of buyers prefer rep-free

Jan 2026Luminovo launches ElectronicsGPT, free

Feb 2026Digi-Key and Mouser catalogs reachable by AI agents

Mar 202645% of buyers used AI in a purchase

04 · Demand

Demand is back, and it arrives as requests.

German component distribution grew 10.1% in the first quarter of 2026, and incoming orders rose 63.7%. Those orders start as requests on the platforms buyers use. The distributor who is findable there receives them.

+10.1%Sales

+63.7%Incoming orders

Q1 2026 against Q1 2025, book-to-bill 1.44