How Telcona AG connected to Luminovo's procurement platform
in under 1 month.
Swiss electronics distributor bridges the gap between traditional ERP systems and digital customer demands with Distrify's specialized platform
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Telcona AG is a Swiss franchised electronics distributor specializing in frequency control and acoustic components, batteries and LEDs. With almost 40 years of experience, Telcona serves customers across multiple industries, including telecommunications, medical and access control sectors. The company has built strong relationships with Asian manufacturers while providing technical support and reliable logistics throughout Europe. As procurement moves increasingly digital, Telcona is evolving to meet customers in modern sourcing platforms and automated workflows that complement their traditional distribution expertise.
The Challenge: When Traditional ERP Systems Can't Keep Up
Like many distributors, Telcona understood that the electronics market was shifting. Customer feedback revealed a clear trend: procurement teams wanted real-time stock visibility and self-service sourcing capabilities. Their customers had moved to digital platforms like Luminovo for procurement efficiency, and Telcona needed to meet them there.
The problem? Their existing ERP system.
While their ERP handled internal business operations effectively, it was a generalist solution, not specialized for the unique demands of electronics distribution or digital sales channels. When Telcona approached their ERP consultant about building an API connection to platforms like Luminovo, the response highlighted a fundamental limitation:
ERP Consultant
The ERP consultant's hesitation was understandable, as the existing ERP system was too complicated to restructure or adapt to the custom needs and a custom solution from scratch was a much better fit in this case. ERP systems excel at many things, but rapidly connecting to evolving digital sales channels isn't typically one of them.
Telcona needed a solution that could bridge the gap: something that understood both their existing business processes (ERP exports, supplier data files, customer-specific pricing, part search and offer API …), the technical requirements of modern digital platforms, and all that in a relatively short time.
The Solution: Purpose-Built for Electronics Distribution
Telcona chose Distrify as their digital integration platform, a solution specifically designed for electronics distributors facing this exact challenge.
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What made Distrify different:
No ERP modification required
Distrify works with the data Telcona already had, Excel files from suppliers and standard ERP exports. No custom development, no unpredictable consulting costs, no risk to their core business systems.
Pre-built integrations with digital platforms
The platform includes ready-to-use API connections to Luminovo and other modern procurement systems. No need to research API specifications or build integrations from scratch — they were already built in.
Built for electronics distribution workflows
Unlike generic ERP consultants, Distrify understands component data structures, stock management for electronics, and the specific needs of digital procurement platforms in this industry.
The implementation process was straightforward: collect and prepare existing data, upload it to Distrify, and activate the API connections. No lengthy development cycles, no architectural changes to their ERP, no retraining of internal staff on complex systems.
Nada Milutinović - Technical Team Lead at Telcona AG
The Results: Rapid Time-to-Market for Digital Integration
The outcome exceeded traditional ERP integration timelines by a significant margin:
Speed of implementation: Less than one month
From initial data preparation to a live, functioning API connection with Luminovo and other digital procurement platforms. This timeline included data collection, formatting, upload, and testing, all completed in under 30 days.
No ERP disruption
Telcona's core business systems remained untouched. Their ERP continues to handle what it does best, internal operations and business management, while Distrify handles digital sales channel integration.
Predictable, transparent costs
Unlike the unpredictability of costs of complex API implementation, Distrify offered a clear SaaS pricing model with no hidden development fees or ongoing maintenance uncertainties.
Future-ready platform
As new digital procurement platforms emerge in the electronics industry, Telcona can quickly activate additional integrations without starting from zero each time.
Nada Milutinović - Technical Team Lead at Telcona AG
Less than 1 month
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Distrify (www.distrify.io) is a cloud platform that helps electronics distributors transform their ERP and Excel data into modern digital sales channels. Through ready-to-use APIs, webshops, and automated quoting capabilities, Distrify enables distributors to meet the digital demands of modern procurement without replacing their existing business systems.
Purpose-built for franchised distributors, design-in distributors, and component manufacturers, Distrify bridges the gap between traditional ERP systems and the digital platforms where today's electronics buyers work.
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