Is this a webshop, or something else?

Something else, and a webshop is one of the things it can publish. The catalog underneath is the product: one set of parts, prices and stock that a marketplace, a quoting tool, your own shop and a customer's AI assistant all read the same way.

Do we have to change the system we run on?

No. Your business system stays the master and keeps running exactly as it does. Distrify reads from it and publishes outwards, so there is no migration, no second system for your team to learn, and no week where nobody can quote.

Our customers still phone and email. Why would we publish anything?

Because the ones who do not phone are the ones you never hear from. A buyer comparing suppliers at eleven at night does not call, and a quoting tool asking for a price does not wait. Publishing is how you appear in decisions you are not invited to.

What does it take to get started?

A conversation, then your data in whatever shape it is already in. Most distributors begin with an export rather than a live connection, on one channel rather than all of them, and widen it once the first one is earning its place.

Digital sales platform for electronics distributors

The digital sales platform
for electronics distributors.

One catalog from your ERP, on every channel your EMS and OEM customers buy from, and their requests answered in seconds.

API-ready

Your offers, with price, stock and lead time, live inside your EMS and OEM customers’ ERP, through your API.

How it works →

RFQ connector

Your prices, stock and lead times in the RFQ tools your customers quote in. We build and run the connections.

How it works →

Marketplace connector

Your stock listed on the marketplaces buyers search. We set up and run every feed.

How it works →

B2B webshop

Your own shop with AI part search, smart filters and each customer’s prices, live in days.

How it works →

AI assistants

Your catalog inside ChatGPT, Claude and Copilot over MCP: part data, stock and each customer’s own price.

How it works →

Quote automation

RFQs and Excel lists matched against your catalog and priced in seconds.

How it works →

Every use case runs on the same catalog, read from your ERP. Start with one channel, add the next when it pays.

Book a demo

Commercial and data guardrails built in.

Your ERP stays the system of record. GDPR from day one. No training on your data, and every distributor runs in its own secured account.

ERP stays yours

Distrify connects by API or straight from Excel and sits in front of your ERP as the digital sales layer. No migration, no second source of truth.

GDPR & German hosting

Operated by Automates UG in Germany, under GDPR, with customer and pricing data held in the EU.

Your own account, your own data

Every distributor runs in a separate account with its own catalog, prices and customers. No other distributor sees your data, and every order lands with you, on your brand, at your prices.

AI off by default

The AI features are opt-in and billed per request. Your catalog is never used to train a shared model.

01 · Buyers

Two out of three B2B buyers do not want to talk to a sales rep.

67% of B2B buyers prefer to buy without a sales rep, up from 61% a year earlier. A buyer who does not call cannot be told your price. If it is not online, it does not exist for them.

61%2025

67%2026

Prefer to buy without a sales rep

02 · Competitors

The large distributors already sell on every digital channel.

Digi-Key, Mouser, Arrow, Avnet and RS run a webshop, publish an API, are listed on every marketplace and can be queried by AI assistants. A buyer compares them in seconds. A price list in an email is not in that comparison.

WebshopAPIMarketplacesAI assistants

The large distributors

Prices in Excel and email

You, with Distrify

03 · AI

Purchasing itself is becoming automated.

45% of B2B buyers used AI tools during a recent purchase. Luminovo launched ElectronicsGPT, a free AI agent for electronics procurement, in January 2026, and the Digi-Key and Mouser catalogs are already queried by AI agents. An AI agent only quotes what it can read.

Jun 202561% of buyers prefer rep-free

Jan 2026Luminovo launches ElectronicsGPT, free

Feb 2026Digi-Key and Mouser catalogs reachable by AI agents

Mar 202645% of buyers used AI in a purchase

04 · Demand

Demand is back, and it arrives as requests.

German component distribution grew 10.1% in the first quarter of 2026, and incoming orders rose 63.7%. Those orders start as requests on the platforms buyers use. The distributor who is findable there receives them.

+10.1%Sales

+63.7%Incoming orders

Q1 2026 against Q1 2025, book-to-bill 1.44